This article takes Guangdong Gaoyi—a leading enterprise in the synthetic resin roofing tile industry based in Foshan—as its case study. It traces the company’s comprehensive development path over the past two decades, during which it leveraged the advantages of Foshan’s local full-industry-chain building materials cluster to break free from the industry’s logic of low-end price competition, establishing scenario-based technological iteration as its core competitive advantage. The article details how the company began in the South China region and, by customizing products for different climatic regions across the country...
