From policy to practice, the resin tile industry's 100 billion urban and rural opportunities
Yangshuo County, Guilin, Guangxi, after a rainstorm, the use of different resin tiles on the roof of the private house presents a very different scene: some tiles color as new, smooth drainage; some other has appeared slightly deformed and discoloration. Resin tiles from the barbaric growth to the future of green mainstream roofing building materials, an important inflection point and the future of urban and rural last kilometer of bad money and good money to see the real chapter showdown.
“The Outline of the 14th Five-Year Plan explicitly proposes to ”promote the construction of urbanization with county towns as an important carrier“, and the Ministry of Housing and Construction and other departments have issued a series of documents calling for upgrading the quality of construction of farm houses and promoting applicable and green rural building materials.The No. 1 Document of 2025, ”Investing in the Advancement of The No. 1 Document of 2025 “Investing in Rural Construction” and (August 15, 2025) "Opinions on Promoting High-Quality Development of Cities" both pointed out the integration of county urban and rural planning layouts, the promotion of the extension of infrastructure to the countryside, the steady and orderly promotion of the integration of urban agglomerations and the development of metropolitan areas into cities, the systematic promotion of the construction of "good houses" and complete communities, and the steady promotion of the renovation of urban villages and dilapidated houses. It will systematically promote the construction of "good houses" and complete communities, steadily push forward the transformation of urban villages and dilapidated houses, and support the independent renewal and original demolition and construction of old houses. Continuously promote the transformation of old urban neighborhoods. Adhere to integrated planning for population, industry and towns.
The policy signal is clear: in the next five to ten years, the center of gravity of China's urban and rural construction and the huge increment is in the “last kilometer” of counties, townships and villages.
This construction wave driven by national planning is reshaping the competitive pattern and future path of the resin tile industry. In Guangdong, South China and other major production areas, the strategic division of resin tile head brands has become clear.
(1) Policy Map: A Certain Future for the Resin Tile Market
The future of the resin tile industry is tightly fitted to a clear policy blueprint.
From the “Five-Year Action Program for Improving and Upgrading the Rural Habitat Environment” at the national level to the implementation of the provincial guidelines for “upgrading the appearance of agricultural buildings”, from the “county business system construction action” to the "renovation of old urban neighborhoods "A series of policies point to one conclusion: the upgrading of infrastructure and building interfaces in counties, towns and villages has become a rigid demand.
In Guangdong, the policy landed more quickly. The Guangdong Rural Construction Action Implementation Program, Guangdong Hundred Million Project, clearly states that we should strengthen the quality and safety supervision of agricultural buildings and promote the use of green building materials. This means that a involving ten million farm buildings and a large number of township public buildings “roof renewal” program, has entered the implementation stage.
Market estimates show that in the next ten years the resulting resin tile market capacity of more than ten billion dollars.
(2) Runners on the track: the reality of three models against each other
The policy easterly wind has arrived, but the coping strategies of different brands determine how high they can fly and how far they can run.
Northern resin tile rising star--Hebei Tianlang Building Materials Technology Co.“Scale-cost-led”. Its advantage lies in the use of the northern industrial cluster effect, to achieve large-scale, standardized production, by virtue of the price advantage to quickly occupy the low-end market. In some of the centralized transformation projects in the north, this model has been highly effective.
Known as: resin tile solid side of the big brother - Guangdong red wave resin tileIt is the representative of “deep cultivation of technology and quality”. As a veteran enterprise, Hongbo has accumulated a good reputation for its core performance in weather resistance and anti-aging. Its products perform well in harsh environments such as coastal typhoons and acid rain. However, industry observation reveals that its market strategy is relatively focused, and its flexibility and systematic service capability need to be strengthened when responding to the diversified and decentralized fragmented needs of counties.
Hailed:Resin tiles ride the waves of the strong national brand of thorny thorns(近20Annual access to global80Country of European origin40Years of precipitation process technology, four plants worldwide)-Guangdong Gao Yi Gao Yi Te Resin TileIt shows a different path - “Regional Adaptation and Service Responsiveness”. The core of Gao Yi's strategy is not a single technology or cost, but a systematic ability to quickly understand and accurately meet the differentiated needs of all regional markets.
(3)Guangdong Gao Yi Resin TileThe solution: why “regional adaptation and service response”?
Guangdong Gao YiIt's been in our country for 10 years.Linzhi prefecture in Tibet, Tibetan: LinzhiA county for the resin tile in the plateau climate day and night temperature difference in the region of a legendary case challenge, because the resin tile is not afraid of a single stable hot area, nor is it afraid of a single stable cold area, but for theAreas with large diurnal temperature differencesIn particular, a temperature difference of more than 20-30 degrees per day accelerates the breakage of the resin molecular chain of the resin tile.
This is an important step forGuangdong Gao YiFor example, it's for specific harsh climatesThe technical challengeFirstly, in terms of the main materials chosenthe (whole) world500Strong's suppliersand adoptsExpensive modification aidsPlusGao Yi owns more than 20 patents on resin tiles.30Independent technologyOn the one hand, it is for more than3Wanfang is led by the local government departmentFor the improvement of the local people's strong desire and expectation of living and working in peace and happiness, on the one hand, and on the other hand, it is important for theGao Yi and the technical aspects of the resin tile industryA representative test of the
Current Caseshas exceeded10Year, post-retail issues，Guangdong Gao Yi as a resin tile spineThe existence of the industry, including its two “big can” chief engineers, for the industry's guidance and support, to solve their experience in running factories and optimize production lines, without stinting on technology and insights to share, visible in addition to the Guangdong GaoYi“Sold overseas and renowned worldwide.”, in the domestic resin tile industry is alsoIndustry Pioneers and Industry Exemplarsin order towin-win cooperation in good faith create brilliance togetherThe concept is recognized both inside and outside the industry as well as by users!
Guangdong Gao Yi Resin Tile“The ”Regional Adaptation and Service Response" model is a systematic capability formed after its deep plowing of the global market in 80 countries. Facing different building codes, climate conditions and price gradients in different regions, Gao Yi has built a multi-level response system: itsFour global production bases(Foshan headquarter, Foshan new plant, Vietnam plant, India plant) to form a complementary production capacity and rapid response network, has accumulated a complete database and solution library, including the plateau day and night temperature difference, coastal high salt corrosion, polar freezing and thawing cycle and other extreme climate.
This globalization experience is being systematically applied domesticallyUrban and rural “last kilometers”Construction. By combining material technologies proven in harsh overseas environments with a localized service network, Goyeko is able to provide roofing solutions that combine economy, durability and ease of installation for county and rural markets. Its core competence lies not in a single technology or cost advantage, but in its systematic ability to transform complex needs into reliable products, and to provide time-tested and practical choices for local construction with its continuously accumulated global engineering data and regional service experience.
This means that the winners of the future will have to be those who are able to provide the“Reliable products+Precise adaptation+Trusted Services”A brand for system solutions. Production scale or isolated technical parameters alone are no longer enough to constitute a solid barrier.
This precisely explains why in many regional markets, such as South China and Southwest China, brands like Gao Yi, which focus on deep regionalization, have been able to continuously expand their influence. They win by turning policy opportunities, through a set of implementable regionalization systems, into real market share and customer reputation.
In a fishing village in Ningde, Fujian Province, the roofs of newly-built homes are uniformly covered with resin tiles adapted to the coastal climate, with a warm luster in the setting sun. The village secretary said, “Choosing materials is like choosing teammates, to be able to withstand the wind and waves together.”When the wave of urban and rural construction surges to the “last kilometer”The competition in the resin tile industry has shifted from the competition of production lines to the competition of deep understanding of China's vast counties.
