Since 2016, the ASA synthetic resin tile market has continued to improve, thanks to its excellent product characteristics - pressure and impact resistance, fire and waterproofing, heat insulation and thermal preservation, weathering and anti-corrosion and in line with the concept of green environmental protection development, which meets the current construction field of efficient, environmentally friendly, durable roofing materials needs. As a new type of decorative roofing material, synthetic resin tile can be used in a wide range of applications, such as concrete, steel, wood, brick and wood mixed structures, etc. Whether it is a new sloped roofing project, or the old building of the flat to sloped renovation, it can play a good role in performance, and its application value has been widely recognized by the market.
From the market cost-effective point of view, the average market price of ASA synthetic resin tile on the market is about 40 to 50 yuan per square meter, compared with color steel tiles, cement tiles and other roofing materials of the same type, its cost is more advantageous, while upgrading the performance of the product, and simplify the installation process is convenient and effective in reducing the cost of labor inputs, and the overall cost-effective outstanding. It is worth noting that the product price will vary with the thickness specification, the industry can be based on the actual needs of the building, choose the appropriate product specifications, to achieve a balance between performance and cost.
The broad construction market provides ample development space for the synthetic resin tile industry. According to industry data, China's modern cities each year, the completion of construction area of 600 million square meters, rural buildings up to 700 million square meters, public buildings up to 800 million square meters, the total annual completion of construction area of 2.1 billion square meters. According to the building and resin tile reasonable use ratio of 30% calculations, the annual demand for synthetic resin tile market can reach more than 500 million square meters, the market potential is huge.
But at the same time, the development of the industry is also facing many challenges. It is understood that the domestic synthetic resin tile manufacturers have more than 2,000, but the industry has a low degree of concentration, annual sales exceeded 100 million yuan of the brand less than 10, a large number of small-scale production of the main body of the influx, resulting in the market order to be standardized, product quality varies, the price system is chaotic and other issues are more prominent. In fact, the production of synthetic resin tiles on the technical requirements of the higher, not only need a mature production process, scientific and perfect chemical formulations, but also need to be equipped with a wealth of experience in production and professional management capabilities of the practitioners, the only way to meet these conditions, in order to produce qualified products in line with industry standards. Not all products in the industry can pass the relevant quality system certification, not all products can be insured by professional insurance agencies, product quality differentiation further exacerbated the market chaos.
As a product that requires continuous service support, the product value of synthetic resin tile is not only reflected in the product itself, but also inseparable from a perfect after-sales service system. However, data show that the synthetic resin tile industry has been developing for many years, and some enterprises still have the phenomenon of focusing on sales and light service, and the level of after-sales service needs to be improved, and the activation rate of user service of some first-tier brands is only about 30%. Building a perfect, standardized after-sales service system requires long-term experience and continuous investment, which is also an important support for the industry's high-quality development. Take Goyette as an example, its synthetic resin tiles and PVC tiles have been underwritten by professional insurance organizations, and each product comes with warranty certificates. For products installed according to standard specifications, professional after-sales guidance and problem disposal services can be provided if problems arise in the later use of the product, thus effectively protecting the rights and interests of users.
From the industry's long-term development point of view, the installation of synthetic resin tiles and after-sales service must take the “special” and “deep” route. For consumers, no matter what kind of products, the core of after-sales service is to solve practical problems efficiently, regardless of the complexity of the process, the length of the service cycle. Therefore, deep plowing product quality, specialized after-sales service, not only is the synthetic resin tile enterprises to break through the development bottleneck, enhance the core competitiveness of the key, but also the entire industry to achieve high-quality, sustainable development of the road, the only way to promote the industry standardization and upgrading, and better meet the needs of the development of the construction field.
